In partnership with Prolific North, Leeds agency CreativeRace recently hosted a webinar to explore how behavioural biases and nudges can be used to boost marketing results.
Chaired by Prolific North Editor David Prior, CreativeRace Directors Malcolm Slade and Victoria Aspinall delved into the fascinating topic following the agency’s recent special feature.
CreativeRace is an integrated agency, working closely with big brands such as Greggs, Asda and a large number of retailers and brands.
The hour-long session saw the duo explore real-life examples of how the art of behavioural science can have a major impact on marketing results, conversions, sign-ups and even customer loyalty.
