Senior leaders at CreativeRace explain how the agency’s dedicated performance marketing set-up has evolved, and how they utilise insights from customer behaviour to drive sales for clients.
Since kickstarting CreativeRace’s new performance proposition 18 months ago, Malcolm Slade, Performance Director at the agency, has strived to do things differently by combining expertise, data and a healthy dose of psychology.
Malcolm works closely with Victoria Aspinall, the agency’s Strategy Director who recently relocated from London to Leeds, to delve deeper into client needs through the integrated performance offering.
“The lines between disciplines are more blurred now than ever before, which plays beautifully into an integrated offering. Moving from data to a more user-driven approach in line with the direction search engines are moving not only drives success, it also makes performance marketing interesting again for all involved,” said Slade.
“Everything we think about, everything that we do as an agency is how we influence behaviour to achieve the impact that our clients need,” said Aspinall.
