After 50 years sitting disused in the centre of Manchester, the National Trust has brought new life to Castlefield Viaduct.
The viaduct is a familiar site to visitors to the city’s industrial heritage park, and it has now been transformed into a green oasis for the people of Manchester.
Initially, the viaduct will be open for one year as a pilot while people explore the viaduct and feedback on what they envision the future of the space to be.
Three creative agencies, Creative Concern, O Street and Stuco Design were commissioned to create an engagement strategy, narrative and visual identity for the project.
The landmark stands in the centre of thousands of years of development in Manchester. Viewing points are like a window to the past, overlooking centuries of history from the Roman fort to industrial canals. Now the viaduct also offers a green space to celebrate, view and reflect on the city.
