Creative Spark has completed a summer campaign for children’s outwear brand, Grass and Air.
Shot on location at Manchester’s Victoria Baths, it features the brand’s Sun+Swim range.
“We’ve worked with Grass and Air on multiple projects in the past and felt confident we could deliver creative that would not only reflect the brand but engage its audience to help with wider marketing objectives,” explained Ryan Spence, Design Director at Creative Spark.
“The creative had to echo Grass and Air’s authentic down-to-earth, active nature, whilst also showing off the products in all their glory. Using Victoria Baths gave us the ultimate playground for our excellent child models to run around and have some fun, whilst keeping in line with the summery theme of the campaign.
The Manchester agency oversaw the concept, art direction and execution of the Just Add Water campaign, which runs across multiple channels.