YouGov report on omni-channel shopping provides lessons for online retailers hoping to succeed now and into the future

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The most recent report from YouGov has been released and explores consumers’ shopping choices through COVID, providing useful lessons for online and physical retailers.

The International Omni-Channel Retail Report 2021 makes conclusions about the motivators and barriers of bricks-and-mortar retail as well as those for online retail – finding that shoppers respond mainly to the factors of Shopping Experience, Convenience, and Value to make retail decisions.

Click below to download the full report and learn more about the impact of COVID-19 on global retail.

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