Award-winning haircare brand Percy & Reed has appointed Leeds-based digital marketing agency Flaunt Digital to deliver its ecommerce growth strategy across content, technical SEO, and paid media, as the brand looks to further strengthen its digital presence and accelerate direct-to-consumer online growth.
The partnership will see Flaunt Digital lead an integrated ecommerce strategy focused on “increasing organic visibility, enhancing website performance and driving customer acquisition.”
Bringing together specialists across content, SEO, technical optimisation and paid media, the agency will deliver a joined-up approach designed to improve both brand discoverability and commercial performance.
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Working collaboratively with the Percy & Reed team, Flaunt Digital will develop and execute a long-term digital growth strategy combining technical excellence with authoritative content and high-performing paid media activity to create a “seamless customer journey that supports every stage of the purchasing funnel.”
Percy & Reed has been a fixture in British women’s haircare routines since launch in 2013.
Today, Percy & Reed’s award-winning product portfolio spans shampoos, conditioners, treatments, and styling products, developed to suit a wide range of hair types, textures and concerns. The brand continues to evolve its offering to meet changing consumer needs and haircare routines.
Flaunt Digital was appointed following a pitch process, with the agency’s integrated approach, ecommerce expertise and track record of delivering measurable growth across multiple digital channels standing out as a strong fit for the brand’s ambitious growth plans. The partnership further strengthens Flaunt’s portfolio of lifestyle and consumer brands.
Sonila Troka, chief marketing officer at Percy & Reed, said: “Flaunt Digital came to us highly recommended by one of our existing agency partners and, following a competitive pitch process, emerged as the strongest agency. I’ve been impressed by the professionalism, agility and collaborative mindset the team has demonstrated from the outset, as well as how smoothly the onboarding process has been managed.
“We have ambitious plans for Percy & Reed’s digital growth, and I’m looking forward to building the partnership and delivering against those ambitions together.”
Andy Coates-Warner, strategy director at Flaunt Digital, added: “Percy & Reed is a brilliant brand with a strong reputation and a clear ambition for where it wants to go next. There’s a real opportunity to build on those foundations and turn its digital presence into an even stronger driver of growth.
“We’re looking forward to working closely with the Percy & Reed team, challenging where we can add value and ultimately delivering meaningful, measurable growth for the brand.”
The partnership forms part of Percy & Reed’s continued investment in its ecommerce and growth strategy, as the brand looks to strengthen its online presence and connect with new and existing customers through an integrated digital approach. The appointment will support Percy & Reed’s ambitions to expand its digital reach while reinforcing its position as one of the UK’s leading premium haircare brands.
