Media planners: Ready! FIFA’s Infantino hints at 64-team World Cup expansion

worldcup

There could be an ad bonanza on the (rescinded red) cards as FIFA boss and Donald Trump’s biggest fan Gianni Infantino confirmed plans for a 64-team men’s World Cup will be assessed after the 2026 tournament.

FIFA boss Infantino said the event needs to be “for the whole world,” especially the US and anyone with a hefty stockpile of brown envelopes, one assumes

The proposal for an expanded tournament was first put forward last year, and Infantino now says that the success of this year’s expanded 48-team tournament means Fifa should look at how a 64-team World Cup could work.

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“These are all issues that we will be examining after the World Cup,” Infantino told Swiss broadcaster Blue Sport when asked if the tournament could grow to 64 teams.

“When organising a World Cup, it’s important to organise it for the whole world – not just Europe and South America, but effectively the entire world. Every nation should be allowed to dream of participating in the World Cup.

“You can see that the quality of the teams is extremely high, and it’s getting higher and higher, all over the world. If you don’t give smaller countries a chance to participate in the World Cup, they’ll lack the incentive to keep improving.”

Infantino said that the first 48-team World Cup has been “a huge success,” citing the progression of nine out of 10 African teams to the knockout stages.

“At the last World Cup, there were only five teams from Africa,” he said. “That just goes to show how important it is to include all teams – to give them this opportunity to participate.”

The FIFA council approved the expansion of the World Cup from 32 to 48 teams in 2017.

An official proposal to boost the 2030 World Cup to 64 teams was put forward by South American governing body Conmebol in April 2025, but no decision has been reached yet.

The 2030 edition will be mainly co-hosted by Spain, Portugal and Morocco, with the three opening matches to be hosted by Argentina, Uruguay and Paraguay to celebrate the centenary of the competition. Uruguay hosted the first World Cup, in 1930.

Not everyone is on board with Infantino’s expansionist ambitions, however. UEFA president Aleksander Ceferin described plans for a 64-team tournament as a “bad idea,” while Asian Football Confederation (AFC) president Sheikh Salman bin Ibrahim Al Khalifa agreed, said further expansion would bring “chaos”.

Victor Montagliani, president of the governing body for football in North and Central America and the Caribbean (Concacaf), said the suggestion “doesn’t feel right” and he believes the expansion would damage “the broader football ecosystem”.

However, Andrew Giuliani, executive director of the White House’s World Cup task force, said the United States, always a world leader in footballing matters, could consider making a bid to host the 2038 World Cup and would be able to “handle it” if expanded to 64 teams.

FIFA’s official position is that it will discuss expansion ideas with stakeholders and it is duty bound to consider any proposals from council members. The Fifa council would make the ultimate decision.

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