In early July, Loud! OOH, a new independent out-of-home advertising agency, put two adjacent billboards on York Street in Leeds city centre. One quoted a competitor’s price (£650). The other showed what the same site cost with Loud! OOH (£325).
The campaign was meant to prove a point about transparency in an opaque industry. Two weeks later, the point has been proven in measurable ways:
- Since launch, loudooh.co.uk has seen a 188% increase in new website traffic. LinkedIn post engagement is up 155.9% over a 14-day campaign window, with follower growth of 61.1%.
- The campaign has generated several direct leads, with at least two client campaigns now confirmed for August launch and additional inbound enquiries continuing to land.
- Press coverage has surfaced across five major publications: Prolific North, Ads of the World, AP News, MSN and Businessmole. The story reached readers who had never heard of the agency, in geographies Loud! OOH had never targeted, through editorial validation rather than paid placement.
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“Attention is only worth something if it converts,” said Jamie Roberts, founder of Loud! OOH. “And it has. We launched a transparency campaign and it’s delivered transparent results. The medium proved the message.”
Loud! OOH’s launch strategy was deliberately self-referential, and self-consciously OOH: An out-of-home advertising agency used its own medium to advertise, on its own published rate card, proving the price to the market in real time. No landing page could have made that claim as credibly as “two billboards on a bus stop.
The coverage distribution shows something else. The story travelled further than a standard press release, was picked up by industry publications (Ads of the World is where creative work lives), business media (AP News and MSN reach general audiences), and industry trade press (Prolific North, as you may know, covers marketing and advertising specifically). One campaign reaching all three audience tiers is rare, and suggests the idea itself, not just the execution, resonated.
The campaign’s physical life is coming to an end now, but the content momentum continues. Loud! OOH has published five comprehensive OOH pricing guides covering billboards, buses, London Underground, airports, taxis and digital AdVans, all priced transparently and linked from the live rate card.
Loud! OOH is an independent UK out-of-home advertising agency, launched in 2026 and specialising in transparent, zero-markup media buying and planning for SMEs and challenger brands. All pricing is published openly with no forms, no discovery calls, and no hidden fees. Founder Roberts spent 20 years planning and buying OOH across the UK for major clients before founding Loud! OOH.
