Tangerine targets expansion with Ashton-Togher appointment

Tangerine has outlined “ambitious expansion plans” which will be led by its new Head of Growth, Natalia Ashton-Togher.

Ashton-Togher is well known in the region having founded Bugler Smith and holding senior leadership roles across a number of agencies and brands, including Global Internal Comms Lead at Dr. Martens and more recently Group Client Services Director at STM Agency.

She’s also worked with Pets at Home & Vets4Pets, American Golf, Lakeland, Hotelscombined.com, Booking.com and Just Eat.

“Hiring an experienced entrepreneur like Natalia to this role is another demonstration of our commitment to attracting the very best talent to Tangerine,” explained Sam Gregory, Co-CEO at Tangerine.

“2025 has seen us break records for national and international awards recognition, as we continued to innovate with relentless creativity and effectiveness to help make a meaningful difference to our clients’ businesses.

“Natalia’s experience will help us continue to drive our business, and the wider industry, forward.”

READ MORE – A Week in My Life: Natalia Togher, Client Services Director, Bugler Smith

The Manchester agency has recently won new contracts from Horlicks, Cushelle, The Works and Medivet.

“I’ve always believed that the best communications connect people and brands in authentic, meaningful ways. Tangerine is leading the charge in doing just that, and I’m proud to be part of shaping its next chapter,” added Ashton-Togher.

“Joining the team at such an exciting time for the agency is a fantastic opportunity to drive growth and innovation, and I can’t wait to get started.”

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