Dark Matter Commerce, the Manchester-based digital commerce transformation collective, has acquired lauded performance marketing agency This Is Digital for an undisclosed sum.
The acquisition marks another strategic step in Dark Matter Commerce’s growth journey, following its previous acquisitions of Brave the Skies and Bring Digital.
Headquartered in Manchester, This Is Digital has built a strong reputation for delivering integrated performance strategies for household brands. Its deep expertise in digital performance and commercial strategy complements the strengths of Dark Matter Commerce’s existing portfolio of agencies, enhancing the group’s ability to deliver outstanding marketing solutions for its clients.
Together, Dark Matter Commerce’s enhanced portfolio of agencies will deliver market-leading services across the full spectrum of digital commerce.
The combined group’s top clients now include Cotton Traders, Richer Sounds, Jessops, Formula 1, American Golf, Footasylum and Optegra.
The acquisition will bring the group’s headcount to approximately 180 and combined revenues to £16m.
Jon Woodall, CEO of Dark Matter Commerce, said: “We’re incredibly excited to welcome This Is Digital to Dark Matter Commerce. Andy and his team have built an impressive agency with a sharp focus on performance, culture, and innovation. We believe that This is Digital and Dark Matter Commerce have a shared vision to create something remarkable in the North West and beyond. Together, we can embody the spirit of ‘stay local, go further’, driving impact with our shared roots while extending our reach.
Andy Mitchell, Founder and CEO of This Is Digital, commented: “Joining Dark Matter Commerce feels like the natural next chapter for us. We’ve always set out to challenge the norms in agency thinking and partner closely with ambitious brands. In Jon and the team, we’ve found a group that shares our values and our commitment to making a real impact. We’re looking forward to what we can build together.”
The acquisition was completed on 4th April 2025.
Founded in 2021 following investment from Foresight Group LLP, Dark Matter Commerce is a collective of eCommerce experts working to transform digital commerce at scale. The group includes specialist agencies across platforms and disciplines — including Space 48, Brave the Skies, Bring Digital, and now This Is Digital — delivering comprehensive digital transformation services for top UK brands.
