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Dark Matter Commerce announces “new operating model”


Dark Matter Commerce has revealed details about its new “collective structure” following its acquisition of Bring Digital last month.

The Manchester-based digital commerce group explained that the new operating model would unify its agencies to allow for partnership, while enabling each to “maintain its own brand, identity and specialisms.”

“We’re entering a new era of digital commerce following three years of expedited shifts in e-tail technology, online shopping and brands adopting digital commerce following the pandemic,” stated Jon Woodall, CEO of Dark Matter Commerce.

“Dark Matter Commerce’s new operating model is designed to allow us to grow our capabilities and support clients to create the infrastructures and capabilities they need to compete in this new era of customer choice.”

In terms of management, they are creating a new “forum” for its agencies, consisting of Woodall; Jaywing founder Martin Boddy; Hannah Eames, Alyx Gerrards, Molly Smith, Stephen Kenealy, Jake Smith, Bring Digital CEO Justin Young and Matt Pomroy, Investor Director at Foresight Group.

“By operating as a collective our teams can focus on client successes rather than competing with one another,” continued Woodall.

“The structure also gives us a platform for sustainable growth. Our vision is to create an era-defining collective of expert innovators and agencies to transform digital commerce at scale. Ultimately we’re building the world’s only collective focused exclusively on transformational digital commerce.”

Dark Matter Commerce was created in 2021, after Space 48 received backing from private equity investor, Foresight.


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