A Leeds ecommerce specialist has secured a two-brand brief to build new Shopify Plus websites aimed at two markedly different audiences across the consumer health and veterinary markets.
Northern Artillery has been appointed by ADM Health & Wellness to design and build new websites for Bio-Kult and Protexin, with both brands moving onto Shopify Plus.
Bio-Kult is a consumer health brand known for its live bacteria supplements, spanning gut health, digestion and immunity across capsules, gummies and sachets for adults and children. Protexin operates in the veterinary market, with probiotic supplements used in UK vet practices for digestive, liver, urinary and joint support for dogs, cats and horses.
The different audiences will shape the two builds. Bio-Kult customers tend to research gut health themselves before buying, putting the emphasis on a clearer journey around product choice. Protexin, meanwhile, is often reached through vet recommendation, meaning its site needs to serve both pet owners and veterinary professionals looking for detailed product information.
Craig Jessop, Director of eCommerce at ADM Health & Wellness, said: “Bio-Kult and Protexin serve different audiences, so we needed a partner who could understand the requirements of each brand rather than taking a one-size-fits-all approach. Northern Artillery showed a strong understanding of what we are trying to achieve across both websites and gave us confidence in how the project would be delivered.”
While the customer experiences will differ, the two sites will share a component library underneath.
Liam Grogan, Director at Northern Artillery, added: “The two sites share a component library underneath, the same set of building blocks assembled differently for each brand. That means a consumer gut-health shopper and a vet ordering for a practice each get something built for them, without us maintaining two entirely separate sites. The real win is for their teams: both should find their site much easier to manage than what they’ve got now.”
Work is now underway, with the teams moving through discovery and planning.
Northern Artillery is a Leeds-based digital agency specialising in ecommerce design and development.
