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Yorkshire’s Black Lab lands multi-dealership automotive brief

Yorkshire agency Black Lab has been appointed to provide a suite of services for multi-dealership Richmond Motor Group (RMG), designed to help increase inbound sales enquiries to the business and solidify its position as a leading name in automotive sales.

Black Lab will provide SEO support, paid social media expertise and PPC services, which will help to increase RMG’s digital visibility and authority during the customer acquisition process.

Following an initial detailed audit of RMG’s digital footprint, Black Lab developed a strategy designed to maximise impact and drive clear results for RMG’s 16 dealerships, located across the South of England, from Surrey to Southampton.

James Starkey, founder and director at Black Lab, said: “Our business has a strong track record in the automotive sales sector, and we’re very pleased to have been appointed to assist RMG with the next phase of their growth. This relationship signals another success for our business in supporting the automotive industry with digital marketing solutions that deliver results in this fiercely competitive sector. Our team have already been working closely with RMG to continue the digital transformation of their business.”

Alistair Lankester, head of marketing and communications at Richmond Motor Group, added: “We’ve been very impressed with Black Lab’s approach and are pleased to be working with a team of specialists but also people that understand our sector. Black Lab have slotted into our team well and our regular meetings are helping us create change and move our digital presence forward to ensure we continue to give our customers the best experience online as they’ve come to expect in our showrooms.”

Black Lab’s work will be designed to improve business efficiency, especially during the lead-generation phase of the sales process, and help RMG become the digital destination for car sales in the areas they operate.

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