UpShift has won a competitive pitch process to to deliver SEO across Europe for BYD.
Part of the Evolved Group, the Newcastle-based agency will work on strategy, technical SEO, content and digital PR in 5 European markets.
Chinese company, BYD, is the third largest automotive brand in the world – based on market capitalisation. It sold more electric vehicles than Tesla in the last 3 months of 2023.
It’s turned to UpShift as it seeks to gain a larger foothold in Europe.
“We are thrilled to be working with UpShift and the Evolved Group on our European SEO strategy. Their experience and credentials in the automotive industry really shone through compared to the other agencies that we met with,” said Sara López-Martin, Digital Marketing Manager at BYD Europe.
“The team is extremely knowledgeable and the analysis, research, and strategy that has already been delivered met all our expectations and will give us a real platform for growth over the coming years.”
UpShift Chief Marketing & Revenue Officer, Tom Etherington, added:
“BYD is one of the biggest players in the automotive world, so for us to have the opportunity to work with them is huge for our business.
“As an agency, we have set ambitious targets and within less than 12 months of launching our specialist automotive offering, we’re now able to showcase our international SEO services alongside a global leader.
“We have developed a really exciting strategy alongside the BYD team and are getting involved in all aspects of their digital strategy to supercharge growth as the brand takes on Europe.”
