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UNRVLD delivers rebrand and digital refresh for business insurance specialist

Digital agency UNRVLD, which has offices in Manchester and Leeds, has partnered with business insurance and tax services provider Qdos to unveil a vibrant new brand identity and customer-first digital journey.

The fresh, bold look and revamped brand strategy are all about connecting with today’s diverse and flexible self-employed workforce. Qdos is stepping up to deliver a modern digital experience that today’s market demands, catering to freelancers, sole traders, contractors and businesses.

UNRVLD has engineered a new user experience that aims to remove the frustrating buying experience typical of the business insurance sector.

Now, Qdos’ tax and insurance services come together on one single Sitecore platform, creating a seamless user experience. Customer journeys are simpler and improved navigation helps users quickly grasp the value of offerings right from the start.

Central to this was a much-needed re-invention of the Qdos quote process. The previous confusing forms have been replaced with a step-by-step pathway, making it simple to buy insurance almost instantly.

Additionally, product personalisation presents users with the most relevant options at the perfect time during their online journey, while an enhanced brand image and improved user experience aims to win new customers, keep them, and conquer new market territories.

Gemma Cakebread, Qdos’ head of marketing, said: “A huge thank you to all of the team at UNRVLD for your incredible work getting us here and pushing us out of our comfort zone. The results speak for themselves “

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