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The Prolific North Top 50 Integrated Agencies 2024

Today we can reveal Prolific North’s Top 50 Integrated Agencies list for 2024, the benchmark ranking for the North of England’s top-performing agencies.

Over the last decade, this Top 50 ranking has become widely regarded as the go-to guide for this thriving sector across the North.

A big thanks goes to our research partners Mustard for independently compiling the list again this year. The ranking identifies the leading Northern integrated firms and is anchored on financial factors including balance sheets, turnover and pre-tax profit, private background information, alongside headcount and clients.

Data for this list was confirmed directly with the companies, or their representatives, after confidentially sharing information themselves with Mustard, as well as using publicly available information at Companies House. All eligible agencies have been included in the research process, and agencies are not given the option to be ranked or not.

With new entrants and a new number one integrated agency, a big congratulations to all those on the list this year!

Special mentions and summary

We have a new number one integrated agency in the North for 2024! McCann Manchester rises to the top position after spending the past two years in second place.

You may notice a shift in the top three this year. IMA-HOME has slipped out of the ranking for 2024 as only 2022 data was available, Havas Lynx now moves into second place, with APS Group moving up to take the third position.

There have been some real standout performers elsewhere on the ranking. Well done to both THG Studios, a new entry this year swooping in for the fifth position, and Born Ugly, climbing an impressive 25 places to enter the top 10.

It’s great to see a regional mix throughout the Top 50s, with agencies across Greater Manchester, Leeds, Sheffield and Newcastle all widely represented.

A big congratulations to both Syn – a new entry this year – and Ride Shotgun. Both agencies featured on Prolific North’s Independent Agencies to Watch list for 2023.

Other remarkable climbers include Aire Global for jumping 13 spots to 17th place, and well done to Manifest (30th), Fantastic Media (48th) and MC2 (33rd) for breaking into the Top 50s this year.

Further very special mentions should also go to CreativeRace (16th), Boutique (18th), FPP (28th), Über Agency (37th).

Join in the conversation on social media using the hashtag #PNTop50 

The Prolific North Top 50 Integrated Agencies 2024

RankingPreviousCompanyOwnershipLocationHeadcountKey clients
12McCann ManchesterInterpublic GroupManchester391Aldi, HSL, Matalan, Royal London
21Havas LynxHavas Health & You Global NetworkManchester373Sanofi, AstraZeneca, GSK, UCB, Roche
35APS GroupPrivateCheadle Heath607Ford, Magnet Kitchens, Department for Business and Trade
46JaywingPublic (AIM)Sheffield190Castrol, ADT, Bettys, First Direct,
5New entryTHG StudiosTHGManchester227Disney, Matalan, Nestle, Sky – The Overlap, Asda
68Drummond CentralPrivateNewcastle Upon Tyne57bet365, Greggs, Triumph, NHS, Fentimans
77MB Advertising & MarketingMB Group (UK) LtdSheffield52Drive Vauxhall, Inchcape, Marshall Motor Group
811Media Agency GroupPrivateManchester28Sykes Holiday Cottages, Fiverr, Indeed Flex, Knowsley Safari Park
913Ear to the GroundPrivateManchester72PlayStation, Sony, New Balance, The Coca-Cola Company
1035Born UglyPrivateLeeds23Carlsberg, Astonish, Givaudan, MitoQ
1116mFuse (formerly The & Partnership)WPPSalford56TalkTalk, Virgin Money, TransPennine Express
1212ArmstrongB2BPrivateChester50Kawneer, Kingspan, Bucher Emhart Glass, Bosch Rexroth
1315Live & BreathePrivateLeeds158Morrisons, Carlsberg, Epson, Nestle
1410SteinIASMSQ PartnersBollington64Juniper Networks, Deloitte, Lexmark, Hyland
1518Fox AgencyPrivateLeeds60Sony, ABB, Phinia, BearingPoint, OVHcloud
1625CreativeRacePrivateLeeds50ASDA, Greggs, Northern Rail, Majestic Wines, Irwin Mitchell
1730Aire GlobalPrivateLeeds / Mancheter80AB InBev, Aldi, Kellanova Europe, Phillips Signify, Unilever
1826BoutiquePrivateLeeds28Magnet Kitchens, Best Heating, Costcutter
1917PropagandaPrivateLeeds50GenM, Powersheds, Baird Group, BSW
2019One AgencyPrivateManchester45Footasylum, The Ordinary, Elemis, Best Invest, Swizzels
2114RefineryPrivateManchester46Chervon Group, Deichmann, Boost Drinks, Siemens, Energizer
229Love CreativePrivateManchester72LVMH, Haagen-Dazs, Penfolds, Laithwaites
2322PonderosaPart of the Audience Collective GroupLeeds42Hisense, Morrisons, Quorn, KCOM, The Real Yorkshire Pudding Co
2423Workhouse MarketingPrivatePreston33Stax Trade Centres, Crown Paints, Topps Tiles, Peldon Rose
2527Ride ShotgunPrivateSheffield / Leeds62HSBC, ASDA, Studio Retail
2631WebmartPrivateSouth Yorkshire12East of England Co-op, Benenden Health, Wiltshire Farm Foods
2732DinosaurPrivateManchester24Silentnight, Bupa, The Co-operative Bank, Pets at Home
2838FPPPrivateNewcastle and Leeds49Rowntrees, Ferrero Rocher, Anchor Foods, Quorn
2920ZutPrivateLiverpool / Manchester35Liverpool Football Club, Betfred, Nike, VistaPrint
3054ManifestPrivateManchester36Gousto,, Krispy Kreme, Tommee Tippee
3133HUBPrivateLeeds48CareCo, Strachan, 247 Blinds, La Redoute
3229UniformPrivateLiverpool52Primark, BIG Architects, Canary Wharf Group
3358MC2PrivateManchester34ANS, Radius, Deloitte, Aviva Studios
3445AgentPrivateLiverpool / Manchester40Electricity North West, RHA, Net Zero NW, Unilever
35New entrySynPrivateLeeds33Dr Martens, Adidas, Eastpak, Life Fitness
3628Soap MediaPrivatePreston & Manchester28Centre of Excellence, Diversey, Emerson Group, Nettitude
3743Über AgencyPrivateSheffield15Tombola, BOXT, Wavin, Care Fertility, Webro
3837Heckford AdvertisingPrivatePreston56Wainhomes, Sandcastle, Vimto, Tomy
3944CravensPrivateNewcastle32Parkdean Resorts, William Hill, First Bus
4021TrunkBBIPrivateCheshire68Greene King, Gallagher, Jack Daniels, Halfords
4139IlkPrivateLeeds31Brewdog, Barratt Developments, Conference Leeds, ABP
4249Punch CreativePrivateWest Yorkshire27Dunkin, Zephyr, Splendid Hospitality Group
4340Alchemy MediaPrivateHarrogate14Boost Drinks Ltd, Kavli (Primula), Quickline, Crohns & Colitis UK
4436DS.EMOTIONPrivateLeeds25Get Living, Credit Suisse, Caddick, DTZ Investors
4534DrivenPrivateWilmslow20Dr Wolff, Subway, Crown Paints, Go Outdoors, Poundland
46New entryZircomPrivateMerseyside14Metrolink, NHS, Volvo
4747BluestormPrivateHull24Newcastle under Lyme College, Yorkshire Water
4861Fantastic MediaPrivateLeeds19Skopes, Overfinch, Leeds United Football Club
4948TBWA\MCRPrivateManchester43Alton Towers, Beaverbrooks, Legoland, Soreen
5046SLG AgencyPrivateManchester22Customade Group, Genuit PLC, Siderise, Velux
  • Please note, this ranking was amended on 27.3.24 to reflect changes from Mustard.

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