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The Prolific North Top 50 Integrated Agencies 2022

Top 50 Integrated Agencies 2022

The full Top 50 Integrated Agencies list – the benchmark ranking for the North of England’s best-performing agencies – has been revealed for 2022.

Once again, we collaborated with Mustard Research to independently compile this list, which identifies the leading Northern firms working across marketing specialisms. The ranking is based on factors including balance sheets, turnover, headcount and pre-tax profit.

Data for the list was confirmed directly with the companies themselves by our research partners Mustard, as well as using publicly available information at Companies House.

The vital resource provides an independent, trusted and reliable reflection of the current health of the agency sector in the North after a challenging two years.

This past year has seen some remarkable moves, including a new number one integrated agency for 2022. It is widely relied upon as a resource for brands and agencies nationwide, so congratulations to all those on the list.




Summary

We have a new number one integrated agency in the North of England. After eight years, McCann Manchester gives up its place at the top to make way for IMA HOME, the new agency formed by Intermarketing and HOME’s merger.

With the agencies previously holding fourth and fifth position, their combined efforts have catapulted them to the top. And with the previous first, second and third-placed agencies moving down one spot each, The Creative Engagement Group enters the top five.

There has been further shuffling within the top ten – with a new entry from CTI Digital, which was previously listed in the Top 50 Digital Agencies ranking, and Love Creative climbing from 10th to seventh place.

Greater Manchester holds seven of the leading 10 places in the ranking, with Leeds now commanding the top spot and Sheffield and Newcastle also represented. Otherwise, Greater Manchester agencies comprise 48% of the whole list (24 agencies), while 24% of the list hail from Leeds (12 agencies).

This year’s list features some remarkable climbers. Congratulations to Cirrus for climbing nine to number 12, and Media Agency Group who jumped 18 to be ranked at 13th. And returning to the list in an extraordinary way is DS.Emotion – 2022’s highest climber after rising 65 places to re-enter the Top 50 in 37th.

Special mentions should also go to Live & Breathe (23rd) and Zut (28th) for rising 26 and 20 spots respectively.

A range of new entries and returning names have made it into the ranking – with Ear to the Ground (16th) and Agent (46th) listed in the Top 50 for the first time, and FPP (25th), Dinosaur (34th), and SLG Agency (47th) jumping back onto the list after time away.

Join in the conversation on social media using the hashtag #PNTop50.


The Prolific North Top 50 Integrated Agencies 2022

Previous year’s ranking in brackets

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Ranking Company Private / Group Location Headcount Key clients
1 (4/5) IMA HOME* Advantage Smollan Group Leeds 326 adidas, Jet2, Dr Oetker, Hisense, Mars
2 (1) McCann Manchester Interpublic Group Manchester 365 Aldi (UK & Ireland), HSL, Matalan, Smyths Toys, Miller Homes
3 (2) Havas Lynx Group Havas Health & You Global Network Manchester 477 Sanofi, Novartis, AstraZeneca, Johnson & Johnson, Astellas
4 (3) APS Group Private Cheadle Heath 631 Superdrug, Ford, Royal London, Department for Health & Social Care, RSPCA
5 (7) The Creative Engagement Group Huntworth PLC Manchester 235 AstraZeneca, Roche, Google, BBC, HSBC
6 (-) CTI Digital Private Manchester 175 Visit Britan, Drinkaware, Vileda, British Council, McGraw Hill Education
7 (10) Love Creative Private Manchester 72 LVMH, Beam Suntory, Haagen-Dazs, Penfolds, Laithwaites
8 (9) Drummond Central Private Newcastle 47 bet365, Greggs, NHS, TOR Coating, 7 North East Local Authorities
9 (6) MB Advertising & Marketing MB Group (UK) Ltd Sheffield 58 Drive, JCT 600, Marshall Motor Group, Motus, Robins & Day
10 (12) The Fresh Group Private Cheadle 74 Dixons Carphone, The Co-operative, Samsung, Sunbelt, Bentley
11 (17) SteinIAS MSQ Partners Bollington 64 Tetra Pak, Elanco, Ingredion, Trelleborg, ETS
12 (21) Cirrus Private Wilmslow 68 BT, Allianz, EE, Bupa, Sainsbury’s Argos
13 (31) Media Agency Group Private Manchester 40 Sykes Holiday Cottages, Missguided, Dubai Tourism, Greene King, Bruntwood
14 (11) Momentum Instore Private Cheshire 93 Tesco, Sainsbury’s, BP, Google, Harry’s
15 (19) Elmwood Private Leeds 50 Carlsberg, Alpro, Joii, Macallan, Amstel
16 (-) Ear to the Ground Private Manchester 72 PlayStation, Sony, New Balance, The Coca-Cola Company, Therabody Global
17 (8) dentsuMB Dentsu Aegis Network Manchester 58 Ronseal, Halfords, Heinz, Coca Cola, DAZN
18 (27) Refinery Private Manchester 58 AkzoNobel, East of England Co-op, Energizer, Siemens, Chervon Group 
19 (14) Jaywing Public (AIM) Sheffield 289 First Direct, Castrol, Domino’s, Yorkshire Water, Pepsi Max
20 (13) Propaganda Private Leeds 50 Clipper Logistics,  Mpac Group, Hot Tools, BSW Group, Woodlands Home & Garden Group
21 (24) stm_grp Private Manchester 83 Pets at Home, Azlan Logistics, Synexus Clinical Research, WM Morrison Supermarket, Atrium Health
22 (34) Fox Agency Private Leeds 50 Sony, Alcatel-Lucent Enterprise, Brother Europe, BOBST, Delphi Technologies
23 (49) Live & Breathe Private Leeds 68

Morrisons, Carlsberg, Dufry, Nestle, Epson

24 (18) Uniform Private Liverpool 64 Ideal Standard, Unilever, Innocent, Liverpool FC, Primark
25 (57) FPP Private Newcastle and Leeds 55 Rowntrees, Ferrero Rocher, Anchor Foods, Quorn
26 (39) Workhouse Marketing Private Preston 35 Stax Trade Centres, Crown Paints, Hempel, Shell, Topps Tiles
27 (16)

Aire Global

Private Leeds / Manchester 80 AB InBev, Aldi, Kellogg’s, Quorn, Unilever
28 (48) Zut Private Liverpool / Manchester 18 Betfred, Liverpool FC, Chester Racecourse, The Jockey Club, The English Football League
29 (40) C21 Private Altrincham 22 Medtronic, Essity, Manchester Foundation Trust, Match Hospitality, GMHSCP
30 (25) Ponderosa Part of the Audience Collective Group Leeds 53 Hisense, ABI, Russell Hobbs, Morrisons, KCOM
31 (33) BOUTIQUE Private Leeds 23 Hammonds Furniture, Limitless Digital, Costcutter, French Bedroom Company, Vitl
32 (42) Ilk Private Leeds 28 BrewDog, Asda, CityFibre, Sport England, Aardman
33 (22) TBWAMCR Private Manchester 47 Jacamo, Alton Towers, Remington, Pizza Hut, Warwick Castle, Beaverbrooks
34 (61) Dinosaur Private Manchester 16 Silentnight, Bupa, The Co-operative Bank, Brother, Marriott
35 (26) CreativeRace Private Leeds 41 Asda, Icelolly.com, Radley, Evans Cycles, The Deal Depot, Greggs
36 (38) Alchemy Media Private Harrogate 11 Boost Drinks, Kavli (Primula), Arco Ltd, Sika Everbuild, Dusk Retail
37 (102) DS.EMOTION Private Leeds 25 Aviva, CBRE, Renaker, Genr8, Hill
38 (15) Gecko Private Leeds 56 Volkswagen, Grosvenor Casinos, EuroCamp, Peninsula, Mecca Bingo
39 (37) One Agency Private Manchester 33 Charlotte Tilbury, Pension Bee, Footasylum, Suit Direct, AJ Bell
40 (20) TrunkBBI Private Manchester 75 Hollister and Dansac, Hoover, Halfords, Heineken, Greene King
41 (36) MC2 Private Manchester 34 Deloitte, British Business Bank, UCLan, NCC Group
42 (35) Delineo Private Manchester 25 Tech Data, Certas Energy, Cumberland Building Society, Next Generation Travel, Penguin Random House
43 (23) Seventy7 Private Manchester 46 Carrier, PartyLite, Ego Shoes, Tom Ford
44 (47) Manifest Private Manchester 13 Chivas Brothers, Gousto, Hotels. com, Krispy Kreme, Tommee Tippee
45 (44) Cravens Private Newcastle 17 Ladbrokes Coral, London City Airport, Gala Interactive, First Bus, Sail GP
46 (56) Agent Private

Liverpool / Manchester

36

CGI, NCSC, Yodel, RHA, Assura

47 (70) SLG Agency Private Manchester 22 Genuit Group, Baxi, IMI
48 (30) Heckford Advertising Private Preston 30 Priestley College, Wainhomes, Sandcastle, Vimto, Tomy
49 (46) 10 Associates Private Huddersfield 12 Company Shop Group, Graham and Brown, ISN, Halfords, ao.com
50 (50) Bluestorm Private Hull 24

Greenport Hull, Hollands Pies, Lincat, Purity, Wiltshire College

Notes:

* IMA and HOME merged in August 2021.
† CTI has moved from the Top 50 Digital Agencies ranking to be included in the Top 50 Integrated Agencies.

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