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Awards / Accreditations


Bronze Award – Consumer Services – Jaywing and ADT Holidaymakers


Bronze Award – Audio – Jaywing and ADT Holidaymakers


Winner 2022 - Best Financial / Professional Services - Skipton Building Society , - WON


Winner 2023 - Secure Trust Bank and Jaywing - Artificial Intelligence Solution


Shortlisted 2023 - Yorkshire Water - Best Integrated Campaign


Shortlisted 2023 ADT - Typography and Copywriting

About Jaywing

Success has always been measured in numbers. Leads. Conversions. ROI. Hits. Likes. Views.

The stories we tell are designed to shift these dials. That starts with a deeper understanding of your audience and your goals. Because stories that begin with the right numbers are much more likely to end with them too.

We started as a specialist data business 25 years ago. Now one of the top 10 integrated agencies in the North, the power of our work comes from the numbers that underpin the stories we tell. The result? Stories that resonate. And numbers you can’t argue with.

Together, we are Jaywing.

This is our story

Jaywing is one of the top 10 integrated agencies outside London. We partner with clients to offer strategy, creative and media, underpinned by data.

While most other agencies are recent data converts, Jaywing is different. We started out as a specialist data business 25 years ago. So rather than suddenly bolting it on to what we offer, data is the foundation on which we’re built. That’s a huge advantage for our clients. Because by harnessing the power of data we amplify our creative and media response to produce outstanding results. A partnership with Jaywing doesn’t promise success. It guarantees it.

What makes us tick?

We’re powered by our people. Over 250 creatives, developers, strategists, data scientists, media specialists and more across offices in Sheffield, Leeds and Sydney. A unique blend of talents collaborating as one to create powerful stories and compelling results for our clients.

Confidence starts with a C

Or, to be more accurate, three Cs. At Jaywing these are our three guiding principles. We think Critically. We work Collaboratively. We show Conviction. They define who we are, what we stand for and how we act.

Our difference makes the difference

Not all agencies are equal. Nobody has a monopoly on creativity, but that’s not true of every area of modern marketing. By developing a range of proprietary tools, we’re able to give our clients an unfair advantage in everything from attribution to PPC.

Our promise to clients: We’re your integrated marketing partner for guaranteed growth.


Meet the Team

Andrew Fryatt Portrait 2
Andrew Fryatt
Catherine Kelly Portrait
Catherine Kelly
MD (Agency)
Ben O'brien Portrait
Ben O’Brien
MD (RIsk & Consultancy)
Chris Hughes 1
Chris Hughes
Karl Stones 2 Portrait
Karl Stones
Executive Creative Director
David Wood Portrait
Dave Wood
MD (Innovation and Technology)
Lynne Cook - Head of Marketing
Skipton Building Society
Jaywing absolutely understood what we wanted to achieve and identified what makes us different, demonstrating how we can continue to evolve the brand and attract new audiences, whilst remaining relevant and without losing the equity we’ve gained over the years. We wanted a true partner agency that really challenged our thinking and Jaywing did just that - we're really excited to be working with the team.
Wayne Field - Head of Data & Measurement Science
Jaywing has provided a cross-channel view of our digital activity in one place and the unbiased insight to identify investments which were not working hard enough for us, allowing the redistribution of that spend into more efficient activity. This helps meet our strategies more profitably, whilst optimising the relevancy of our messages across differing customer segments that are particularly effective for them.
Ekaterina Rozanova - Global EDGE Brand Manager
One of the best agencies to help translate brand strategy into innovative and impressive assets.
Claire Andrews - Marketing Director
Mazda UK
Jaywing’s outputs are really smart. They take complex data and transform it into digestible insights which support our longer-term strategic investment decisions, whilst also identifying immediate actionable savings across our marketing mix.
Karl Boyce - Head of Digital & CRM,
Domino's UK & Ireland
Our partnership with Jaywing has meant that within PPC, our UK team are outperforming all Domino’s markets across the globe.

From a foundation of audience insights; our teams collaborate to bring ideas to life and solve complex brand problems.


Need a different kind of agency? Let's talk.


Read the latest from Jaywing.

News stories about Jaywing

The Small Mill, Chadwick Street, Leeds, LS10 1LJ


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