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The Luxury Food Collective appoints lead agency partner

Online food and drink store, The Luxury Food Collective, has appointed Jaywing as its lead agency partner.

The Yorkshire start-up was launched 3 weeks ago by Peter Ahye, aiming to bridge the gap between food enthusiasts, growers and family-owned enterprises. 

“The venture was born from a passion for exquisite food and drink that explored the culinary experience as an art form instead of just a necessity,” explained Ahye.

“Jaywing’s data-led performance marketing approach made them a natural partner for us, allowing us to launch the brand with strategic marketing decisions rooted in concrete insights. Following a successful launch, we’re excited to expand our reach and offerings, especially as we move closer to peak trading in November and December.” 

Jaywing will work on targeted PR campaigns, paid media and creative to build brand visibility and drive ecommerce growth. It will also use its AI-powered PPC bid management software, Decision.

“Collaborating with The Luxury Food Collective on their launch journey has been a really exciting experience. Our shared goal is to merge our data-driven marketing and AI expertise with their culinary passion, delivering impactful performance activity that truly stands out and drives business growth,” added Liam McNally, Commercial Director at Jaywing.

The Luxury Food Collective is bringing together small, independent producers across France, Italy, Spain and the UK, with more than 500 products at launch.

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