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Brass appointed by “indulgent” free-from desserts brand


Free-from brand Freaks of Nature has appointed Brass agency to handle social media, content and shopper marketing after a three-way pitch.

Freaks of Nature desserts are made purely from plants with no dairy, eggs, gluten or soya.

Freaks of Nature desserts come in Mango Fandango, Cocoa Loco and Zingy Thingy flavours

Leeds-based Brass will look to bring the brand to life online, producing creative video and content for digital channels including Facebook and Instagram.

The first campaign will see a six-figure investment in media as it looks to reach more than three million target consumers.

A comprehensive community engagement and shopper marketing plan will support the activity as well as blogger outreach to key influencers.

Paul McGann, managing partner at Brass, said: “Freaks of Nature launched in April this year and is already flying with listings in Tesco, Waitrose, Ocado and a number of specialist independent retailers.

“We plan to take the Freaks of Nature brand to the millions of consumers in the UK who are actively dairy contrary soya avoider or just can’t stand the wheat! They now have an indulgent dessert that really delivers on taste and we can’t wait to tell them.”

Peter Ahye, Freaks of Nature founder, added: “Brass presented with bags of energy for our brand and showed a creative vision that we loved.”

Brass, which has over 80 staff, also works with ASDA, Lucozade, Kellogg’s, Ribena, Soreen and Aunt Bessie’s.

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