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Bettys names Yorkshire agency for ecommerce growth

Historic Yorkshire brand, Bettys, has completed a competitive pitch process for a new digital marketing agency.

It has turned to Sheffield’s Jaywing to drive ecommerce growth and bring more customers to its tearooms.

“Jaywing’s enthusiasm, eagerness and expertise really shone through during the pitch process,” explained Jen Hey, Ecommerce Director at Bettys.

“We needed a partner with excellent performance marketing heritage to drive our ecommerce growth and increase retail footfall, and Jaywing fits the bill.” 

Bettys has locations in Harrogate, York, Ilkley and Northallerton, and Jaywing’s role will be to improve its digital marketing strategy.

“We are thrilled to be working with Bettys to assist them in achieving their vision of growth,” added Liam McNally, Commercial Director at Jaywing.

“Their commitment to innovation and exceptional customer experience aligns perfectly with our values at Jaywing. Our team is eager to work on such an established brand, working with a brilliant bunch of people whilst delivering great results.”  

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