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The Entertainer appoints Jaywing to paid media role

Integrated marketing agency Jaywing has announced its partnership with The Entertainer.

Jaywing is providing paid media services, maximising value and efficiency using paid search to help with incremental growth. A competitive pitch process resulted in The Entertainer selecting Jaywing as its chosen paid media agency.

The Entertainer is the UK’s largest independent toy retailer, with more than 170 locations across England, Scotland and Wales. Founded in 1981, the brand is now part of the Teal Group Holdings, who also own other household names such as the Early Learning Centre and Addo.

Jaywing will aim to drive incremental value to increase spend, growth, maximise value and efficiency and help to contribute to the businesses’ multi-channel strategy with its data-driven approach.

Malcolm Carter, head of online, digital & customer services at The Entertainer said: “I have worked with Jaywing before and well aware of their high quality client support, but I thought they really excelled through the pitch process and quickly understood our business strategy and needs. As an agency with an excellent track record and expertise in their field, choosing Jaywing felt like the perfect fit for The Entertainer. I look forward to working closely with them on our exciting growth plans.”

Liam McNally, commercial director at Jaywing, added: “We are delighted to be working with The Entertainer to support them in achieving their goal of driving value and efficiency across the business. One of their company values is offering exceptional customer service, which pairs well with our core values at Jaywing. Our paid media team is eager to help them achieve some incredible results.”

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