Subscribe to the daily newsletter.

Smoking Gun appoints commercial director and head of B2B

Smoking Gun has strengthened its senior leadership team with the appointment of a commercial director and head of B2B.

Caroline Aspinall will be responsible for helping to grow the award-winning agency, whilst also developing Smoking Gun’s B2B offering.

Aspinall has a successful track record in director roles, both in-house and within agencies including Democracy and Roland Dransfield, a well as a former career as a journalist, working for the Lancashire Evening Post and both the Liverpool Echo and Daily Post.

Aspinall said: “Smoking Gun has a reputation for its brilliant and experienced team and I am over the moon to have joined them on this exciting scale-up journey. With ambitious growth plans comes a raft of amazing opportunities for clients and colleagues as we develop both new sector and new service offerings. The energy and enthusiasm in the Smoking Gun office is palpable. Exciting times are most definitely ahead.”

Since joining the agency last month, Aspinall has led a B2B-focussed new business drive, winning clients in property, finance and travel.

The agency is now looking for further new hired Guns, with roles across social media, media relations, influencer marketing and content production.

Rick Guttridge, MD of Smoking Gun, said: “Finding senior talent that matches both your culture and ambition is always challenging but we’ve done that with Caroline who is the latest strong addition to our highly respected and established leadership team.

“She brings a wealth of storytelling experience from her roots in journalism allied to a proven track record of operating in senior director agency roles. This additional investment comes as the business makes a fundamental growth leap, enjoying our busiest period since pre-pandemic and with a renewed sector focus and partnerships.”

Smoking Gun works with major brands to guard and bolster their reputations via strategic storytelling through earned, owned and shared media channels. It is known for its creative work, and measurable impact, with the likes of Alton Towers Resort, PG Tips, Interflora, Eurocamp and the NHS.

Related News

Related Jobs

Client Manager


PR Executive

Rhodes Media

Head of Production

THG Studios