Carousel has won a competitive 4-way pitch to deliver a “six-figure brief” for People’s Postcode Lottery.
The Manchester agency will handle PR, social media and content production services for the organisation. This will include capturing weekly press and social content for its draw.
“People’s Postcode Lottery is an incredible business with a really clear and meaningful purpose which resonates strongly with all of us – it’s what every agency dreams of,” said Tom Cummings, Director of Strategy at Carousel.
“We feel really privileged to be donning the famous red jackets and travelling the length and breadth of the country every week to meet so many amazing charities and ultimately support the business it in achieving its comms objectives.”
Carousel will also deliver social creative and advertising strategy and support it across trade and national charity communications.
It’s part of a strategic move by People’s Postcode Lottery to focus on “celebrating the tangible outcomes that can be achieved for both winners and good causes.”
“The team at Carousel impressed us from the off with their appreciation of the regulated industry we operate in, their strategic and creative thinking, and the fact they took time to literally knock on the doors of our target audiences – just as our ambassadors do – to garner invaluable first-hand feedback to inform their recommendations,” said David Miller, Head of Communications.
“Their passion and enthusiasm won us all over and we believe we’ve chosen the right strategic partner to support both our short and long-term communications goals. They are already making a positive impact and becoming a true extension of our team.”
The agency will report into Miller and newly appointed Head of Creative, Mark Harrison.