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Sheffield’s HRM rebrands as Chapter II

Chapter II

Leading Sheffield PR agency HRM PR and Creative has undergone a full rebrand and has announced that it will now be known as Chapter II.

Chapter II is the continued legacy of HRM, one of the region’s most-respected and established PR agencies for over 25 years, which has previously been known to many as HR Media and originally Hurndall Ross Media.

Jen Beal, CEO of Chapter II said: “We have an excellent reputation within the regional business community, and whilst I am immensely proud of our history our focus is now very much on the future.

“This year marks our 25th year in business which feels like the perfect time to reflect, redefine our company objectives and values, and review the services which we offer to better meet the needs of the businesses of today.

“As part of the rebrand, we have adapted and grown, with marketing now playing a bigger part in our service offering, alongside traditional and digital PR. In addition, our design studio has been doing some exciting branding and design work which we are looking forward to sharing.”

Chapter II’s mission is to “help brands reach their full potential, achieving the most ambitious marketing and communications goals along the way.” In addition to the new services, the agency will continue to be the editorial and design team behind unLTD magazine and remain closely linked to the Sheffield Business Awards.


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