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PZ Cussons win for Cry Havoc


Cry Havoc has been appointed by PZ Cussons Beauty, to provide digital and social media content for 3 of its brands.

The Leeds-based design and content agency is working with brands Charles Worthington, Fudge Professional and St Tropez on a series of new product launches.

“We have been extremely impressed with Cry Havoc’s creativity, speed and responsiveness in answering the brands’ need for both quality and quantity of content – content that will engage consumers and appeal to our retail partners,” said Katie Barker, Global Head of Product Development and Marketing for Charles Worthington and Fudge.

Cry Havoc was brought in to create a range of assets to bring to life product stories around colour, ingredients and product performance.



“We are so proud to work alongside some of the most recognisable brands in the beauty sector. The teams at PZ Cussons Beauty have been a pleasure to work with and have been instrumental in helping us create an amazing range of high performing assets,” explained Jon Dark, Managing Director of Cry Havoc.

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