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Pukka for the People as Chief completes new brand campaign


Chief and Walker Agency have completed a new brand campaign for pastry brand, Pukka.

Manchester-based Chief produced the television ad, alongside comedy director, Ben Tonge. It’s intended to showcase a variety of situations where people enjoy the brand’s products.

“Pukka for the People” is not only a celebration of Pukka’s irresistible treats but also a testament to the brand’s ongoing commitment to innovation and investment,” said Rachel Cranston, Head of Brand Strategy at Pukka.

“It’s been another milestone year for us here at Pukka. Our ongoing investment and full-on flavour pipeline of innovation is welcoming millions of new shoppers to the category. – from unveiling a first-to-market Pepperoni Pizza Pie and Slice to bringing the heat (and full-on flavour) to freezers with our new frozen Pies, Bakes & Sausage Rolls.”

The ad had over 20 cast members, with 12 scenes filmed across 7 locations in 2 days.

It will run throughout the summer.

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