by
Stephen Chapman
Chief Productions is behind the new “Farm To Foodhall” advertising from Marks & Spencer.
The 5 month campaign is fronted by brand ambassador, Tom Kerridge, as he journeys to M&S Select Farms to see what goes into each product.
It was directed by Nate Camponi, with Chief carrying out production and post on the 12 films.
“’Farm to foodhall’ is set to be one of the brand’s biggest campaigns of the year and that M&S customers “are genuinely interested in the stories behind where their food comes from,” explained Sharry Cramond, M&S Food Marketing Director and Director of Hospitality.
“I’m more proud of this campaign than any other we’ve done at M&S because it shows exactly how M&S and our farmers and suppliers are leading the way on animal welfare, and producing high quality, great tasting food.”
The ads will run on ITV, Channel 4 and Sky between now and September, as well as YouTube, direct mail, emails and social media.
Kerridge will also share recipes for making meals from the products featured as part of the campaign, including burgers, barbecue whole roast chicken and buffalo wings.
