Manchester-based Smoking Gun has been appointed by European outdoor holiday specialist Eurocamp to lead its consumer PR and influencer marketing activity.
Following a competitive pitch, the agency has been tasked with challenging consumer perceptions of the brand by promoting its appeal to a wider holiday market in the UK.
Managing Director at Smoking Gun, Rick Guttridge, said: “Eurocamp offers so much more than your traditional camping holiday, from beautiful lodges in picturesque settings to activity-filled family resorts. Through our comms programme we’ll be showcasing all that consumers can expect from the brand and we’re looking forward to supporting its growth”.
Eurocamp’s chief sales and marketing officer, Ross Matthews, added: “The Smoking Gun team underpinned their knowledge of the travel sector with a real breadth of creative ideas, all informed by consumer research. They demonstrated a clear understanding of our goals and we are already seeing some great results as the partnership launches”.
