Burgess Pet Care, one of the UK’s leading family-run pet food manufacturers, has appointed Prohibition PR to lead its public relations activity as part of its growth strategy.
The partnership will spotlight Burgess Pet Care’s rich heritage, product innovation and long-standing commitment to animal welfare.
Of particular focus is the brand’s Burgess Excel range, which remains the market leader for small animal nutrition. Prohibition will support the brand’s upcoming campaigns and events including Guinea Pig Awareness Week, the UK’s only Guinea Pig Welfare Forum and the 20th annual Rabbit Awareness Week.
The appointment comes following a full agency review which saw Prohibition PR and digital agency Embryo appointed, as well as partners in web development, copywriting and design retained.
Will Ockenden, co-founder of Prohibition PR, said: “We’re delighted to partner with Burgess Pet Care at such an exciting stage of growth for their business. Their history in pet nutrition, combined with clear ambitions for growth and impact, perfectly aligns with our own passion for driving insightful, results-oriented story telling. We look forward to amplifying the Burgess voice and to supporting their high-profile consumer campaigns throughout the year.”
Dr Suzanne Moyes, in-house veterinary nutritionist and deputy managing director at Burgess Pet Care added: “As we look ahead to an exciting year of growth and innovation, we knew we needed a communications partner who could match our ambition, and Prohibition PR felt like the perfect fit. With their support, we’ll ensure our heritage, values and expertise resonate more widely than ever before – in the industry, in the media and beyond to everyone who cares for an animal.”
Integrated PR consultancy Prohibition helps businesses engage online properly, raising profiles and in-turn improving overall business performance. Although thoroughly focused on integrated PR, the agency believes that “the strategic discipline of public relations underpin a successful approach to generating award winning content, marketing, awareness and lead generation campaigns.”
A former Best PR Agency at the Prolific North Awards, Prohibition works with a host of household names including Goldsmiths Jewellers, Interflora, Yorkshire Water, Carvela and Astonish.
