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Astonishing appointment for Prohibition PR

Prohibition has been appointed as PR agency for Yorkshire-based cleaning brand, Astonish.

Astonish provides a wide range of cost-effective, environmentally-friendly, high-quality cleaning products to both the UK and overseas markets.

It is the first UK-manufactured household cleaning brand to be approved by Cruelty Free International and The Vegan Society, securing market stand-out by refraining from animal testing and using zero animal ingredients in its products.

Prohibition’s remit will be to create and deliver an integrated press office strategy, driving regional and national brand fame and helping to generate awareness of the breadth of Astonish’s full product range, across both trade and consumer audiences.

Howard Moss of Astonish, said: “As we continue our exciting growth period into 2024 and beyond, we’re thrilled to partner with a PR agency that understands our ambitious vision, and the ability to support our business objectives through a tailored PR approach.”

Chris Norton, Prohibition PR founder and director, says: “We are delighted to welcome Astonish to our client base. The opportunity to collaborate with a brand with such an innovative product development pipeline and sustainability credentials is an exciting proposition for the entire Prohibition PR team.

“Our team is already developing engaging content that will project the brand’s profile to a wider audience of consumers and retailers, showcasing the brand’s USPs and delivering real business results.”

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