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Perfect Storm appoints former Ingenuity and McCann Australia senior

Digital agency Perfect Storm has appointed George Vann as sales and marketing director.

Vann joins from Ingenuity, where he was managing partner, responsible for establishing the company’s first ever hub in the North. His 12-years of experience spans time leading business development and marketing for McCann Australia, CX agency Lavender, Finn and Ingenuity’s Northern clients. New business wins he has worked on include Hendrick’s Gin, QANTAS, Absolut, Innocent, Burton’s Biscuits, John West and DFS.

Joining the Perfect Storm team as sales and marketing director, George will be responsible for raising the profile of Perfect Storm’s unique way of working, developing the brand, building systems around the sales and marketing processes and ultimately owning growth ambitions.

In addition to George joining the team, the agency started the new year with an office move, venturing across the road in Leeds from Calls Landing to Wharf Street, doubling its square footage to help house its growing team. Perfect Storm now employs 17 people full time, and regularly works with over 100 specialist freelancers. The company is on target to hit over £3m turnover in its current financial year, which is up 30% year-on-year.

Vann said: “The attitude and ambition of the senior team attracted me to Perfect Storm, as well as the genuinely refreshing offering for clients. Having worked at the intersection of brands and agencies for the last few years, I’ve genuinely never come across a model like it, and it’s a brilliant way to provide clients with the best talent, scalability, value and transparency. I was hearing more and more good things about the agency with a reputation of doing things ‘a better way’. As I’ve got to know them even more, it’s clear to see why clients are won over by how the whole team, including management, take a very hands-on senior consultative approach. To have the opportunity to join the leadership team was too tempting a proposition to refuse.”

Dave Nutter, who founded Perfect Storm with Adam Errington in 2016, added: “George joining the team is a landmark moment for us, given the expertise and experience he brings with him. We’re excited to see what 2024 brings for us as an agency and we’re very much on track with our ambitious targets and growth plan. Our new office facilities provide us with a larger space to collaborate and be more effective in the way we work, and the year has already seen some exciting new projects get underway.”

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