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Pan-European communications giant appoints Fox Agency

Gamma Communications plc, a leading technology-based provider of communication services across Europe, has appointed Fox Agency to lead its pan-European brand activity.   

Gamma is the UK’s third largest B2B communications provider carrying over 25 per cent of UK business traffic on its network. Following recent acquisitions, the company is now seeking to raise brand awareness and expand its market share across key European markets.      

Fox Agency, the Leeds, London and Düsseldorf-based integrated B2B tech marketing and PR specialist, was appointed following a competitive pitch process and will seek to elevate the Gamma brand amongst key audiences across UK, Germany, Netherlands, and Spain markets.     

The first phase of activity will cover local market research and customer insight, brand and campaign planning, overarching creative concept, and content creation with localisation. Campaign execution will then span PR, experiential, DOOH, digital, programmatic, social, and through-channel marketing.   

Julian Horberry, head of strategy at Fox Agency, said: “Given our B2B telco expertise and pan-European reach, Gamma is a perfect fit for Fox Agency. From the very first meeting we bought into their ‘communications with a conscience’ proposition and we are really looking forward to supporting growth across key European markets.”

Chris Wade, chief marketing & product officer at Gamma, added: “We required an agency that has proven experience reaching pan-European audiences, as well as a real understanding of the B2B telco market. With Fox Agency, we have found a partner that will push us both strategically and creatively, and will support our growth journey across the UK, Germany, Spain, and Netherlands.”

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