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Fox expands in Germany amid “surge” in demand


Fox Agency has opened an office in Dusseldorf as German businesses shift to English-first marketing strategies.

The Leeds agency said the move would provide firms with “local insight and a global outlook.”

It’s hired Søren Kristensen as Client Strategy Director and Head of DACH.

“There are clear synergies between the services Fox Agency provides and the needs of businesses in the German market,” explained Kristensen.

“There is a huge opportunity in the technology, automotive, industrial and manufacturing space for businesses looking to break into new global markets. Fox can offer a unique combination of local insight and understanding of the nuances of the DACH region, but with English-language-first thinking, which allows businesses to create a proposition which will truly resonate in markets beyond these borders.”

Kristensen has more than 25 years of experience working in senior marketing roles for TMD Friction, Trelleborg Wheel Systems, and most recently Deutz AG, where he was the Global Marketing Leader.

“Søren’s experience and expertise is the perfect fit as we continue on our strong global growth trajectory,” said Ben Fox, Director and Co-Founder of Fox Agency.

“We’ve seen a surge in demand from clients in the DACH region who value the global lens we can offer to help their brands scale and grow in new markets. Opening an office in the region allows us to offer a global outlook combined with a deep understanding of our clients’ businesses.”

Fox explained that Germany exports had started to slow after a period of sustained growth and local firms were increasingly looking to external support to break into key export markets.

As a result they were tending to adopt an “English-first” marketing strategy,  rather than adapting their existing German approach.

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