Outsmart, the trade body for the Out of Home (OOH) advertising industry reports OOH revenues for the second quarter of 2024 total £355m, an increase of 17% compared to the same period last year.
Digital OOH revenue grew 21% and Classic OOH grew 11%. Digital’s share of revenue in Q2 increased from 64% to 66% year-on-year.
The figures, collated by PwC, show 17% growth across the first half of this year compared with H1 in 2023. Total revenues in H1 2024 are £646m, with 21% growth in Digital and 9% in Classic year-on-year.
Justin Cochrane, chair of Outsmart, said: “The momentum across the first half shows 2024 is going to be a great year for Out of Home as brands increasingly utilise its broadcast reach and creative dynamism to captivate huge audiences.”
Andy Lobo, director at PwC, added: “Following its recovery back to pre-pandemic levels last year, the OOH sector continues to post strong growth figures driven by digital, with H1 2024 17% up on last year, and up 9% on H1 2019.”
Visit the Outsmart website to download a detailed breakdown of OOH revenue figures.
