Out of home specialist, 75Media, has more than quadrupled its staff numbers over the last year.
Growing from 8 to 43 employees in 12 months, it has also added 340 billboards to its portfolio.
The growth means it has taken over the lease of a larger office space in Leeds.
“It would be a major understatement to say the last 12-months have been busy! From quadrupling the team to acquiring a company, from growing our network two-fold to redefining our entire product offering and from launching our own campaign planning software to starting our programmatic journey – it’s been non-stop. And it won’t stop here,” said Paul Inman, Managing Director.
“We plan to have further strategic portfolio acquisitions over the next two quarters and launching our robust ESG strategy is a top priority too; it’s something we have been working on for quite some time and it will shape the growth and development of our business both in the short and long-term.”
Launched in 2020 – the month after Covid hit – and as OOH sales fell, the company has had a meteoric rise and is currently the 6th largest OOH network in the UK. It acquired London-based iQ OOH in January and now operates 540 classic and digital billboards.
It’s also set up its own proprietary OOH campaign planning software, BOB (Billboard Optioning & Booking system), as well as making the network available to buy programmatically – which has generated international sales.
