A new online marketplace aims to help business leaders and CMOs access some of the best specialist marketing services the UK has to offer from a single source.
The ONLY platform, the brainchild of integrated marketing agency tigerbond, brings together a carefully curated collection of the country’s leading specialist marketing teams who focus only on what they excel at.
As more companies embrace multichannel, integrated marketing strategies to attract customers in an increasingly fragmented media landscape, they frequently may not have have the in-house expertise, or the outsourcing know-how, to find the right partners, especially to deliver specialist services that they can dial up and down.
The ONLY marketplace has been launched to bring together a diverse range of experts in one online hub to simplify the selection process, not only saving clients time and money, but giving them added assurance that they’re accessing best in class, specialist talent.
Wayne Silver, managing director of ONLY Marketing, said: “Businesses are operating in an increasingly competitive environment and traditional marketing models are no longer enough – they need to be agile and able to access the best support at any given time to help meet their commercial challenges and seasonal marketing demands.
“Today’s marketing mix is constantly evolving, with growing demand for everything from film production, podcast production services and media planning and buying to gamification, VR and market research. But because services like these are supplementary to many businesses’ core marketing strategy, they are increasingly outsourcing to specialists. Our aim is to make it easier for them to navigate the dizzying array of services and talent available by creating a single online hub that matches their needs with the right experts.”
tigerbond has recruited agency partners across the UK with a diverse range of specialisms to create the ONLY hub with new services and partners being added all the time. Among the first partners to sign up to platform are Manchester animation studio Flipbook and Cheshire production house Beautiful Productions.
As well as accessing specialist services, the ONLY team offers a free advice service and project management packages.
The full list of services offered currently includes: brand planning, TV production, animation, media planning and buying services, gamification, market research, VR & AR production, exhibition design, shopper marketing services, podcast production, creative concepts and SEO.
ONLY is part of the tigerbond Group, the integrated marketing agency.
