One Day Agency has landed the Polish Tourism Organisation account for a second time following a competitive pitch to deliver its first Generative AI-designed Paid Social ads and campaign.
The Polish Tourism Organisation is Poland’s national tourism board operating across the world. Its goal is to promote Poland as a modern attractive destination offering tourists a high standard of choices and entertainment.
In a competitive pitch, One Day was challenged to design and deliver a campaign that included AI technologies, a first for the organisation and agency. The project involved crafting an AI-generated campaign targeted at promoting Warsaw and Gdansk as urban destinations to UK nationals.
The process was not without its challenges. One Day found that the AI-generated images of the cities were merely interpretations of prompts, rather than accurate depictions. For instance, many of the city images lacked factual accuracy in terms of layouts and landmark placements.
It was important not to give people misleading information, so to tackle this challenge One Day turned to hyper-realistic dioramas fashioned from using everyday objects associated with travel. The dioramas aimed to tell stories, evoke emotions and spark imagination through simple yet evocative imagery.
Once the key concept and visuals were created, the agency used motion graphics to create the static and video assets for the campaign that will run now in May across Meta, Snapchat and TikTok.
Kris-Anne from One Day’s design team said: “I’m thrilled to have been part of this project. This is my first generative AI campaign, and it’s such an incredibly exciting time to be involved in terms of innovation.”
Ricardo Seixas, the agency’s CEO, added: “AI unlocks creativity at levels we are yet to fully witness and is truly a democratising technology that enables anyone to express themselves without the burden of hard skills. An incoming wave to the industry. This is truly an exciting time and as an agency, like every day and part of our culture, we not only quickly adopt these technologies but also challenge our clients with them.”
The integrated agency is not new to adopting technology – in early 2022 it launched an out-of-home planning application with the UK’s entire billboard database, setting the pace early on in 3D Anamorphic billboard advertising across any digital screen.
