From entry criteria, to deadlines, fees and the live ceremony – we’ve put together everything you need to know about this year’s awards below.
If you have any questions, please don’t hesitate to get in touch with our team on [email protected]
Categories are grouped as follows:
You can view the full list of categories, along with more details on specific entry requirements here.
1. Make sure you select the right categories
Have a read of all category descriptions here and gauge the quality of your campaign/work/innovation or organisation/team performance against the descriptions of what judges will be looking for. Misaligned entries may be disqualified or placed in a more suitable category.
2. Tell us a story
Tell the judges a story that flows logically from the problem to the solution, highlighting your approach and points of difference. Judges have lots of submissions to read. To stand out, make sure your entries present a clear and compelling story. If you are submitting your work in multiple categories, ensure you tailor your entry to align with each category criteria.
3. Results are key
The number one differentiating factor between most entries is evidence of impact, results or effectiveness. Ask yourself what would the judges find compelling – this can be stats, client testimonials, evidence of focus on people or wider social impact depending on the categories you’re entering. Ensure you highlight these clearly and how they measure up to your original objectives where possible.
4. A word on budgets
Budget size is not a deciding factor for winning, however judges prefer it when you give them an indication of the budget. Whilst the focus is holistic from idea through to implementation and effectiveness regardless of the budget, this information does help the judges understand context and they may favour entries that are more transparent. All our judges sign an NDA before they get access to the entries and your entry is confidential.
5. Keep it simple – avoid excessive jargon
While some industry-specific terms are acceptable, overusing jargon can be off-putting. Judges appreciate simplicity and clear communication.
6. Include supporting material
Supporting materials, such as compelling videos or images, can enhance an entry if they add value and complement the story. Keep them concise and relevant to avoid overwhelming judges.
7. Allow sufficient time
Allocate enough time for learning about the entry process, gathering supporting documentation or feedback from colleagues to create the most well-rounded submission you possibly can. We recommend you work to deadlines even if extensions may be available.
8. Finish with a strong summary
Now that you’ve written the bones of your submissions, think of the most compelling elements of your entry and summarise them for the judges. This is crucial as judges often start there. It should provide a clear and engaging overview of the entry, including the objectives, points of difference, and results.
When writing your entry, it’s important you include all the relevant information and supporting materials. Use our handy checklist below to keep you right!
For team/agency/company awards: this should be the name of your organisation
For campaign awards: Agency name x Client name – Name of campaign
For individual awards: Full name – Organisation name
Attachments (max 5)
When writing your entry, it’s important you include all the relevant information and supporting materials – please note there is additional information required for an individual award. Use our handy checklist below to keep you right!
Attachments (max 5)
You can view the full list of 2024 categories here.
You’ll need to register on our dedicated portal to submit your entry. The process is quick and easy.
Entries are now closed for 2024. You can view the shortlist here.
Entries should relate to work undertaken in the twelve months preceding the final entry deadline (e.g. August 2023 – August 2024 for the Prolific North Marketing Awards). If you have any doubts on your work’s eligibility we’re happy to help, please contact us on [email protected]
You can submit the same work into multiple categories if relevant – duplicating entries within the portal is simple.
If your organisation is headquartered or has an operational base in the North of England and/or Scotland – you’re eligible to enter. Please note: if you’re entering work done in partnership with another organisation, for example, an agency submitting a campaign delivered for a client – either the agency OR client needs to have a presence in the North and/or Scotland to be eligible.
Judges will read and score all entry forms, considering any supporting materials submitted if needed. Judges will be asked to give a score (1-10) for each of the following areas:
These will be combined to give an overall score for each entry. All judges’ pre-scores will then be combined and the highest scoring entries will determine the shortlists. Judges then meet to discuss the highest scoring entries and agree the winner for each category.
The winners of the individual awards will be decided by a combination of judges’ scores and a public vote. We are happy to provide an overview of judges comments on your entry, please contact us on [email protected] to arrange.
View the full list of 2024 categories here. Please note entries for 2024 are now closed.
View the full list of categories and their entry criteria here.
Please ensure you read the Terms & Conditions before submitting an entry.
Our free-to-enter categories for 2024 include;
Free-to-enter categories will have discount applied at checkout.