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East Midlands Railway choo choo chooses Meanwhile

Meanwhile has won a place on East Midlands Railways’ creative roster.

The organisation completed a creative review process earlier this year, opting to move away from a single supplier to a roster of agencies. It believes that this will increase the diversity of businesses and “bring a fresh approach to each brief.”

“We established a really good chemistry with the team at EMR pretty early on, and were absolutely thrilled to learn that we had scored so highly during the tender, and subsequently the creative process,” said Al Marchant, founder and CEO at MediaCity-based Meanwhile.

“We look forward to supporting them in the challenges ahead, and also collaborating with the other agencies involved.”

East Midlands Railway runs train services between London St Pancras and Sheffield, Nottingham, Derby and Leicester.

Meanwhile begins work straight away on conceptualisation and production for advertising campaigns across film and radio. Plus supporting the delivery needs for both the East Midlands Railway and Luton Airport Express brands.

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