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Motorpoint moves media account from Running Total to the7stars

Motorpoint has confirmed that it has appointed the7stars to handle its UK media planning and buying account.

The contract moves from Manchester’s Running Total.

The used car retailer approached the7stars and began a process of due diligence conducted “over several months” before awarding the contract during a closed pitch.

“We’re excited to announce our partnership with the7stars,” said Rachel Lloyd-Richards, Head of Brand at Motorpoint.

“As the business has grown and matured, so has our appetite to deliver more targeted marketing activation that align with our business ambitions.  the7stars have a wealth of experience, technology, and insight available that make them the perfect partner for our future journey.”

Now in its 26th year, it has charged the new agency with “re-invigorating” its AV strategy and “driving efficiencies and growth through a data-led approach to media planning and buying.”

the7stars will work alongside New Commercial Arts, which was appointed as Motorpoint’s creative and customer experience agency in December 2022.

“Motorpoint is an ambitious brand with an expanding network of retail stores and an impressive track record of growth.  We are thrilled to be working with them and look forward to playing a part in the next phase of their exciting growth journey,” added Jenny Biggam, Founder of the7stars.

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