Mission Mars appoints retained agency

Mission Mars, the operator of Rudy’s Pizza and Albert’s Schloss has named a new retained paid advertising agency.

It will be working with Good n’ Proper, the newly formed Leeds agency founded by ex-Gusto Italian Head of Digital, Phil Leather.

“It’s hard to not be excited about this one! Both Rudy’s and Albert’s Schloss are incredible concepts, and their rapid growth is no surprise,” said Leather.

“We’re delighted that our ‘ordinary’ approach to marketing resonated with the team, and that we’re already seeing results that are directly supporting the business’s growth plan. We’re looking forward to working with them on a number of exciting projects in the year to come.”

The agency will support an in-house team to drive brand awareness and bookings for its current and new venues. The new openings include 12 Rudy’s Pizza pizzerias and Albert’s Schloss’ flagship Cook Haus + Bier Palace on Shaftesbury Avenue, London.

“We have ambitious growth plans so we needed a partner that could add value and expertise, but crucially one that understood the nuances of the industry we work in,” added James Newman, Sales & Marketing Director at Mission Mars.

“Good n’ Proper was the standout choice, and we’ve been delighted with the results we’ve already seen over recent weeks.”

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