Audio Always has welcomed the Happy Place With Fearne Cotton podcast to its Audio Always Originals network.
The show joins Manchester-based Audio Always with a new central production team in place to deliver continued growth for the already established podcast. The Audio Always team will lead on every stage of production with the editorial team working alongside the business’ marketing, social and commercial teams. Recording for Happy Place stays at Fearne’s studio in central London.
Entertainment agency YMU has a longstanding partnership with Fearne Cotton and her Happy Place brand, helping to build and grow the business alongside her into a leading wellness and lifestyle platform. Happy Place currently spans sell-out festivals, a literary imprint, licensing partnerships, brand sponsorships and activations, as well as the prolific Happy Place podcast itself, reaching a global audience.
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Cotton launched Happy Place in 2018 as “a place to talk openly about mental health, wellbeing and what makes people happy.” More than four hundred and eighty episodes later, recent guests have included Joe Lycett, Dawn French, Kate Winslet, Chiwetel Ejiofor, Dua Lipa and Jon Bon Jovi. Every conversation comes back to the same question: what does happiness mean to you?
For brands and advertisers, Audio Always will lead on the delivery of commercial opportunities for the podcast alongside Acast and the team at YMU.
Paul Fernley, business development director at Audio Always: “We’re so pleased to have Fearne and Happy Place with us, the fourth show to come to Audio Always from YMU in 18 months, after The Jack & Ash Show, The Teen Commandments and The Girls Bathroom. For listeners, it’s business as usual for the podcast. This is an established show with a substantial engaged audience and we’re excited to work with Fearne and YMU to unlock the podcast’s next chapter.”
Sarah White, talent director, global entertainment, YMU, added: “We are pleased to continue our YMU relationship with Audio Always, as the world-class Happy Place podcast joins the slate. Fearne has thoughtfully curated an incredible community around the Happy Place podcast and brand, with the podcast being one of the seminal spaces to hear Fearne in honest and authentic conversation with global voices, experts and talent “
Fearne Cotton, Happy Place founder and host said: “The Happy Place team and I are thrilled to be working with the team at Audio Always, as we begin this next phase of growth for the podcast and continue to deliver thought provoking, provocative and inspiring conversations and episodes. The Happy Place podcast has some brilliant guests lined up and we are passionate about continuing to push the boundaries for our audience around how we speak about mental health, well-being and everything in-between.”
Happy Place is available now across all podcast platforms, with new episodes every Monday and Thursday.
