Global air ambulance medical transport provider Elroy AirMed has unveiled a brand new website, designed and built by award-winning digital agency The SEO Works.
Originating in the UK, Elroy AirMed provides specialist aeromedical retrieval services across the globe. To support their vital operations, the team required a new website that showcased its important work and experienced team.
It wanted a site that was SEO-ready, modern in design, true to the brand, and secure against cyberattacks.
READ MORE: 900-strong digital consultancy expands to new Liverpool office
To deliver this, The SEO Works carried out a complete redesign and created an intuitive brochure platform to showcase Elroy Airmed’s services. The strategy prioritised clear calls to action, making it simple for visitors to submit enquiries.
Graham Jones, head of web at The SEO Works, explained the main focus points during the build:
“Firstly, we focused on flexibility and future expansion. Rebuilding the site with WordPress Gutenberg blocks gives the team full control over their content without restrictive themes. This makes ongoing management straightforward and allows new pages to be created with ease.
“Secondly, we focused on brand identity. This project’s web designer, Jake, created custom digital motifs, including topographic contour lines, textured imagery, and a crosshair icon, giving the site a distinct visual style. We also resolved thin content issues by managing copywriting and sourcing professional images.
“Thirdly, to ensure the site is secure, we upgraded security plugins to protect against potential cyber attacks.”
Gina Heffernan, head of commercial at Elroy Airmed, added: “We at Elroy AirMed are delighted with our redesigned website. We wanted a fresh, modern look and to take full advantage of WordPress’s latest capabilities. Being built on the newest version of WordPress and its flexible block-based editor, the site presents the Elroy AirMed brand in a contemporary, professional way and performs seamlessly across all device types.
“Thanks to the combined efforts of our design and development teams, the new site is visually engaging, easy to navigate, and rich with useful features.”
This latest launch joins a portfolio of custom WordPress sites from The SEO Works, including Modulek, GeoPura and Simbec-Orion.
