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Rudy’s relies on Serotonin to craft eCommerce website


Rudy’s Neapolitan Pizza has appointed marketing agency Serotonin to develop and promote its eCommerce platform and meet demand for its Bake At Home pizzas.

When lockdown struck, the pizzeria pivoted quickly to deliver part-baked pizzas, which can be finished in a home oven. They’ve been delivered all over the UK, reaching a peak of 3,000 at a particularly busy time.

Following the success of this venture, Rudy’s has picked the Manchester marketing agency to create a site to cope with such levels of demand, after a competitive pitch.

Mission Mars-owned Rudy’s Neapolitan Pizza now has five outlets around the UK – with two in Manchester, one in Birmingham, one in Liverpool, and one in Leeds. The site, which is powered by Shopify, is set to launch later in September.

Serotonin also works with brands including NEUapparel, Point Blank and Molecule Health, and was launched as The Light Agency in August 2019 by Clair Heaviside and Dom Carter, before a rebrand in August 2020

Clair Heaviside, co-founder and creative lead at Serotonin, said: “We’re delighted to be working with Rudy’s and the team at Mission Mars on this project. Rudy’s is such a well-loved brand, and the way that they have moved to accommodate and expand their offer during lockdown is inspirational. It’s very exciting to play a part in their continued growth.

“It was vital we got under the skin of the problem, so we undertook a workshop with the key stakeholders to understand the challenges they faced. The outcome is that our team is creating a Shopify site to improve the experience for customers and business operations, while also redeveloping the whole front end.”

Rudy’s Digital Marketing Manager, Jack Edge, said: “After months of significant challenge and change in the business, the team at Serotonin have helped us to bring our digital offering up to speed, making sure that we stay at the forefront of serving amazing, authentic Neapolitan pizza to our customers nationwide.

“The Serotonin team totally ‘get’ Rudy’s from a brand and operational perspective and that made them the perfect partner for us.”

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