Puma is to become the new kit sponsor of Manchester City, following the “largest deal it has ever done.”
The sports firm will replace Nike and also supply its sister clubs in Australia, Spain, Uruguay and China, as well as it’s women’s and youth teams.
While not officially released, the contract is reportedly worth £600m over 10 years.
“Puma’s partnership with City Football Group is the largest deal that we have ever done – both in scope and ambition,” said Bjørn Gulden, CEO of PUMA.
“We are very excited to partner with City Football Group, whose success, ambition and drive for innovation has seen them setting new standards, on and off the field. We look forward to building the most innovative partnership in football by redefining the sports partnership model both on and off the pitch. We want to maximise on-field performance as well as football culture, in areas such as music, gaming and fashion to connect and inspire the fanbase of each team.”
The new contract begins in July.
“This announcement marks the start of an exciting new chapter for City Football Group,” added Ferran Soriano, CEO of City Football Group.
“Our relationship with Puma, covering five City Football Group clubs across four continents, will reset the model for sports partnerships on a truly global scale whilst being locally relevant and authentic for fans around the world. Puma share our vision for challenging expectations, and we are looking forward to what we believe will be a ground-breaking partnership.”
