Tinder has signed its first “significant” football deal, with a multi-year partnership with Manchester City.
The dating app has also changed its social media branding to sky blue ahead of the Manchester derby.
“Tinder is a huge global platform which, just like football, is bringing millions of people together every day all around the world,” said Tom Glick, City Football Group’s chief commercial officer.
“Football is all about a community of fans, sharing moments, emotions and passion for the sport they love.
“Together with Tinder, we have a great opportunity to explore how we can combine Tinder’s significant appeal and reach with our global audience to create even more relationships in a new, fun and creative way. We believe this will be a perfect match for Tinder and for City.”
The deal includes the men’s and women’s team and New York City FC.
“Tinder’s global presence and highly engaged user base gives us a unique understanding of what people all over the world are passionate about,” added David Wyler, Tinder’s VP partnerships.
“And they’ve made it clear that they have a love for sports, particularly football. Football is a sport where anything can happen at any moment.”