Fun Agency works on Dragon’s Den-backed drinks brand

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Leeds’ Fun Agency is behind the branding of alcohol-free beverage firm, Drynks Unlimited.

The company was recently featured on Dragon’s Den, where it won backing from Sarah Davies.

“Creating the brand from scratch, including strategy and proposition work and tone of voice through to packaging and advertising, was extremely fast paced, but thoroughly enjoyable,” said Creative Director, Paul Alexander.

“Working with a start-up in such a challenging sector such as the low/no sector meant we had to make sure the brand stood out from the rest’

The drink is now listed in Booths, as well as being stocked by distributers including Matthew Clarke.

“We have many years experience launching or rebranding alcohol brands, so having the opportunity to use that experience with a 0% alcohol brand, and from the very start has been a great journey,” added Fun’s Sarah Alexander.