icelolly to launch biggest ever campaign over Christmas
Comparison site, icelolly, is releasing its biggest marketing campaign to date on 26th December.
The multichannel promotion will see the Leeds company focus on its core proposition of “comparison and simplicity.”
“In a glut of travel ads on TV inspiring people to start researching their next holiday, we have chosen to showcase a very functional and purpose-driven campaign. If you want to compare and find the best holidays in the market, customers should use icelolly.com,” explained Darren Kunar, Head of Marketing Communications.
“We’ll find the deal to get you there’ has been conceived to drive differentiation by showcasing the range of holiday experiences available and how the search and book process is made easy.”
The 3 x 30second television campaigns will combine film footage alongside an animation of the app.
The ad creative was developed by VTR North in collaboration with icelolly’s in-house team, with media planning through MI Media.