Manchester sports nutrition brand Warrior has secured a Morrisons listing for its newly launched Creatine Gummies following the strong retail performance of its wider product range.
New Warrior Creatine Gummies in Blue Razz flavour are now available in 164 Morrisons stores nationwide, as well as online, sitting in the retailer’s healthcare aisle and marking a further expansion of Warrior’s growing partnership with the supermarket chain.
The listing follows standout sales across Warrior’s existing range in Morrisons, including its RAW Protein Bar and Creatine Plus range, with shopper demand prompting the retailer to broaden the brand’s creatine offering.
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Each three-gummy serving delivers over 3g of pure Creatine Monohydrate in a chew-and-go format, broadening the appeal of the retailer’s creatine range and meeting the growing shopper demand for convenient ways to build creatine into a daily routine.
The format responds to a growing appetite for creatine across a broader range of shoppers, with the gummies offering a convenient everyday option alongside the powder format already available in Morrisons. Each gummy tub provides a full 30-day supply and is zero sugar and vegan-friendly, which aligns with demand for cleaner-label and lifestyle-led nutrition products.
Kieran Fisher, founder and CEO of Warrior, said: “The demand for creatine right now is unlike anything we’ve seen before. It’s evolved from a niche gym supplement into one of the biggest ingredients in health and nutrition, and the consumer buying into the category today is far broader than it was even two years ago.
“Consumers want convenient formats that fit into how they actually live, and that’s exactly why products like Creatine Gummies are resonating so strongly. The response to our wider creatine range has been incredible, so expanding further with Morrisons is a huge milestone for the brand.
“This launch is about making creatine more accessible to everyday shoppers by offering a format that feels approachable, enjoyable and easy to use consistently. We believe there is a huge opportunity to continue growing the category with products that genuinely work and meet the needs of modern consumers.”
The launch forms part of Warrior’s wider ambition to establish itself as the leading creatine brand within mainstream retail, offering a range of formats tailored to different shopper preferences and lifestyles.
